New and Revised Product Lines

During the 1950s and 60s the firm attempted to diversify, no doubt trying to take advantage of its core skill sets. These ventures can probably be viewed as dumbing down, an attempt to move into mass market products, whilst still trying to maintain the bespoke method of production, which unsurprisingly proved both unsuccessful and unsustainable.

These ranged from small amateur greenhouses, through cold frames, garden sheds, summer houses, and garages to garden furniture and the firm even went as far as producing a range of span roofed weather boarded dog kennels[1].

From as early as the beginning of the twentieth century, the firm had had a range of standard products, which were not marketed with any enthusiasm, if at all. They were probably seen as being part of a complete solution, rather than individual products. After the Second World War, this approach appears to have changed, with more emphasis being placed upon these, with new products being introduced.

 

References:

  1. Leicestershire, Leicester and Rutland Record Office ref: DE 2121/303.